Why just train when you can entertain
– and engage?
You can’t fight City Hall, and in
Pasadena’s case, you can’t beat it either. The City
of Pasadena’s stunning Beaux Arts building was recently
updated to attain LEED Gold status. But green building is just
one topic the Green Team needed to communicate to the City’s
2,300 employees and many residents.
Pasadena, known primarily for the world-famous
Rose Parade and Rose Bowl, strives to be one of the greenest cities
in the country. Several years ago, its mayor signed the U.N.’s
Urban Environmental Accords – twenty-one actions toward
a greener, cleaner city. These initiatives run the gamut from
adapting green building standards to improving transportation,
energy and water use and development planning.
Past efforts to inform and educate City
staff and residents took the form of ponderous, text-heavy online
training modules. We were engaged to present this exciting information
in a fresh new way. A way that inspired and motivated the viewer
to take part, and take whatever action they could to help the
City reach its sustainability goals.
We interviewed the City’s core Green
Team and employees from each of its seven departments. We wrote
and designed our module to appeal on a human level, with upbeat
photos of citizens and staffers walking the talk – or at
least taking public transportation! We also layered the information
with Fast Facts and Quick Tips to enable users to make a difference
at work and at home.
We also created a questionnaire to ensure
retention of the content and to provide a Certificate of Completion
as a reward. Our easy to use, custom programming provides administrative
tools to add or modify content and track users within a secure
database. Future in-depth modules on specific subjects are in
This first of its kind sustainability training
module serves to showcase Pasadena’s unique blend of conservative
values and progressive, proactive policies. You can register and
view it here: ThinkGreenPasadena.com
The module—available to anyone with
access to the Internet—won the County of Los Angeles Green
Leadership Award for innovative initiatives that encourage sustainability.
2009 is the first year for the awards, recognizing outstanding
efforts by individuals and organizations that enhance environmental
sustainability and stewardship.